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Keanu Hayter's avatar

I was thinking about this today - in the process of pivoting my business to a new niche, I was looking at the testimonials of a company prominent in the niche. For some reason, they wanted to hide the exact companies involved - so in many of these testimonials they just had a first name, and the type of company, or the position of the person in the company. The only way to see the exact work of this company was to look at their client's social media pages. So I had to find who their client's were.

When they had the person's first name and position listed, a simple google search revealed the company.

I think people in the real world underestimate how discriminating a few unlikely facts about a person are.

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